I picked up Halo 3 at Future Shop at midnight last night, and planned to save myself a trip and pick up the special edition DVD of Knocked Up if I could.  Indeed, they had it ready up front to purchase along with the game, but the price was $27.99, and I remembered that Amazon.com was selling it for $19.99 US.  I decided to not pick it up and do some more price checking online.  But sure enough, Amazon.ca is selling it for $27.96!

Now before anyone claims this is due to import taxes or shipping, I’ll note that this price differentiation has been the same for years.  Back when the US dollar was worth $1.30 Canadian, Amazon.com DVDs sold for 1.3 times as much as Amazon.ca DVDs.  Now that the dollar is at par, they’re still selling at the same cost ratio!

Amazon.com won’t ship to Canada for free (.ca will if you order $35 or more worth of product) but a trial checkout shows that even with shipping costs the DVD would end up two dollars cheaper!  I also wouldn’t be paying tax on the purchase — yes at the border it should get GST added on, but small items rarely get processed for that, so there’s another $4 saved!

Hey Future Shop and Amazon.ca!  Start correcting your prices!